Harness the power of your proprietary data to target the right investor across your website, communications, and investor events.
Executing a proactive IR strategy can make all the difference for ensuring the market understands your company’s investment proposition and cements your ability to confidently connect with quality investors.
Only Engagement Analytics on the Q4 Platform can help Investor Relations professionals get ahead by leveraging actionable leading indicators and insights that represent the online behavior of capital markets participants.
Uncover the activity and behaviors of potential investors, current shareholders, circling activists, and the IR performance of your peers to plan your next steps.
You’ve heard the term behavioral analytics or engagement analytics, and you've probably begun to consider how it benefits you as a capital markets professional. But have you ever wondered how to "do" behavioral analytics? At Q4, we believe its adoption across the markets has the profound potential to connect us in ways we haven't yet seen. But we also understand that it's a process that requires the orderly, sequential completion of a few foundational steps to fulfill its transformative potential. This infographic outlines the main stages in the behavioral analytics journey ahead.
Enhance outreach by identifying the investors and analysts visiting your IR website, downloading your IR content, opening your emails, and attending your events.
Analyze the impact of investor marketing by monitoring which investor audiences are paying the most attention to your story.
Build a more strategic communication strategy by delving deeply into the content and messaging that prospective investors are prioritizing.
Monitor activism activity with alerts when an activist visits your IR website, attends your events, and consumes your content.
Report on how your IR program is progressing against thousands of the capital markets' leading global issuers.
Leverage data and insights to create a unified narrative for your company.
Q4 is bringing never-before-seen intelligence to the modern IR team. With near-real-time digital investor behavior tracking across all key IR communication channels, IR has never been in a better position to win in the capital markets.
We can help you understand how to unlock investor insights and behaviors to increase engagement with your company and stock.