As part of the upcoming General Data Protection Regulations (GDPR) that will be coming into effect on May 25th 2018, it is important that our clients understand the specific actions necessary in order to ensure compliance.

Below are recommendations for clients (referred to as the Data Controllers throughout the regulation) in regards to email sign-up forms in light of the new requirements.

In cases where Q4 hosts or provides email sign-up forms, Q4 is considered to be the Data Processor. As a Data Processor, Q4 will make any requested changes on behalf of our clients, the Data Controllers, as long as those changes are documented and in accordance with the regulation.

Recommended Actions:

• Be clear about the type of information users will receive and when they will receive it.
• Be transparent about with whom the data will be shared.
• Use clear and unambiguous language about obtaining consent.
• Specific mailing list opt-in check boxes, if used, must be deselected (unchecked) by default to ensure that the consent is explicit.

Suggested Copy:

For more information on GDPR please reach out to support@q4inc.com