For IROs, the growing shift away from relying solely on investment banks to source potential buy-side investors has necessitated a move to more of a sales and marketing approach to their investor engagement strategy. Many corporate issuers must now augment their sourcing efforts with proactive, outbound, direct-to-investor approaches. However, the predictive insights necessary to identify patterns and sentiment within their shareholder base can be incomplete or inaccurate, making it a challenge to strategically identify and target the appropriate potential buyers and sellers of their shares.